ABOUT
What I do
I’m a Singaporean art-based creative who have worked with some of the best-known brands in the world. I craft ideas that resonate across cultures and platforms — from supporting social change in Saudi Arabia to selling tomato ketchup in India. My work has gained recognition at major international award shows including Cannes Lions, D&AD, LIA, and The One Show.
Career
VML Singapore
Present / Associate Creative Director
Grey Group Singapore
2025- 2026 / Associate Creative Director
VML Singapore
2022 – 2024 / Senior Art Director
Publicis Groupe Singapore
2021 – 2022 / Art Director
Grey Group Singapore
2019 – 2021 / Art Director
2017 – 2019/ Junior Art Director
Freelance Creative
2015 – 2016
AWARDS + ACCOLADES
New York Festivals
1 x Silver in Digital/ Mobile
1 x Bronze in Digital/ Mobile
1 x Finalist in Social/Environmental Good
1 x Finalist in Avant-garde/ Innovative
2 x Finalist in Social Media & Influencer
1 x Shortlist in Activation & Engagement
London International Awards (LIA)
1 x Bronze in Creative Strategy > Cultural Insight
1 x Finalist in Creative Strategy > Cultural Insight
Cannes Lions
1 x Shortlist in Social & Influencer > Excellence in Social & Influencer 1 x Shortlist in Social & Influencer > Culture & Context
1 x Shortlist in Brand Experience & Activation
1 x Shortlist in Media > Channels
1 x Shortlist in Media > Insights & Media Strategy
1 x Shortlist in Health & Wellness
D&AD Awards
1 x Shortlist in Impact
D&AD New Blood Academy
2025 Mentor
The One Show
1 x Merit in Social Media for Good
Lisbon International Ad Festival
1 x Gold > Platform Innovation
Epica Awards
1 x Gold in PR (Health & Beauty)
1 x Silver in Social Networks
1 x Silver in Corporate Image
1 x Silver in Cultural Insights
Spikes Asia
1 x Bronze in Social Engagement & Influencer Marketing
2 x Shortlist in Culture & Context
Effie Awards Singapore
1 x Silver
3 x Finalist
MAD STARS
1 x Silver in Diverse Insights
1 x Silver in Sustainable Development Goals
1 x Silver in Design
1 x Bronze in Direct
2 x Bronze in PR
2 x Crystal in Social and Influencer
2 x Crystal in PR
1 x Crystal in Sustainable Development Goals
1 x Crystal in PIVOT
1 x Finalist in Diverse Insights
1 x Finalist in Social and Influencer
1 x Finalist in Mobile
Creative Circle Awards (Gong)
1 x Gold in Social and Influencer
1 x Silver in Direct
1 x Silver in PR
1 x Silver in Design (Brand Identity Design)
1 x Silver in Design (Design Craft: Illustration)
Content Marketing Awards Asia Pacific
1 x Gold in Best Brand Awareness Campaign
1 x Gold in Best Branded Partnership Campaign
1 x Gold in Best User-Generated Content Campaign
1 x Silver in Best Social Media Content Campaign
1 x Silver in Best Content Campaign in Travel & Hospitality
Campaign Brief The Work
2 x Acceptance in PR
2 x Acceptance in Social Media
1 x Acceptance in Miscellaneous
2 x Acceptance in Culture - Local Culture + Insights
1 x Acceptance in Work for Good
ADFEST
1 x Finalist in Digital & Social
Kyoorius Creative Awards
1 x Baby Elephant in Digital and Social Media
1 x Baby Elephant in Experience and Activation
1 x First List in Direct
1 x First List in Experience and Activation
1 x First List in Commerce
Gerety Awards
1 x Shortlist in Work for Good Cut - PR
1 x Shortlist in Work for Good Cut - Digital
PHNX Awards
1 x Bronze in Strategy and Technique PR
1 x Bronze in Social and Influencers Campaigns
Caples Awards
1 x Shortlist in PR
1 x Shortlist in Social and Influencer
Cannes Lions The Brief
1 x Shortlist
Greek Visual Communication Design Awards
1 x Award in General Illustration
1 x Merit in Illustration - Digital Applications
1 x Merit in Digital Applications
Kantar Creative Effectiveness Awards
Global #17 Most Effective Ad of 2020
RMIT School of Media and Communication Award
Top Student
ABOUT
What I do
I’m a Singaporean art-based creative who have worked with some of the best-known brands in the world. I craft ideas that resonate across cultures and platforms — from supporting social change in Saudi Arabia to selling tomato ketchup in India. My work has gained recognition at major international award shows including Cannes Lions, D&AD, LIA, and The One Show.
Career
Freelance Creative
2015 – 2016
2017 – 2019/ Junior Art Director
Grey Group Singapore
2019 – 2021 / Art Director
Publicis Groupe Singapore
2021 – 2022 / Art Director
VML Singapore
2022 – 2024 / Senior Art Director
Grey Group Singapore
2025- 2026 / Associate Creative Director
VML Singapore
Present / Associate Creative Director
AWARDS + ACCOLADES
RMIT School of Media and Communication Award
Overall top student in programme
Kantar Creative Effectiveness Awards
Top 20 Most Effective Ads of 2020
Marketing Excellence Awards
1 x Silver
MARKies Awards
1 x Bronze
Greek Visual Communication Design Awards
1 x Award
2 x Merit
Lisbon International Ad Festival
1 x Gold
Cannes Lions The Brief
1 x Shortlist
Caples Awards
2 x Shortlist
PHNX Awards
2 x Bronze
Gerety Awards
2 x Shortlist
Kyoorius Creative Awards
2 x Baby Elephant
3 x First List
ADFEST
1 x Finalist
Campaign Brief The Work
8 x Acceptance
Creative Circle Awards (Gong)
1 x Gold
4 x Silver
Content Marketing Awards APAC
4x Gold
2 x Silver
MAD STARS
3 x Silver
3 x Bronze in Direct
6 x Crystal
3 x Finalist
Effie Awards Singapore
1 x Silver
3 x Finalist
Spikes Asia
1 x Bronze
2 x Shortlist
Epica Awards
1 x Gold
3 x Silver
New York Festivals
1 x Silver
1 x Bronze
3 x Finalist
1 x Shortlist
The One Show
1 x Merit
D&AD New Blood Academy
2025 Mentor
D&AD Awards
1 x Shortlist
London International Awards (LIA)
1 x Bronze
1 x Finalist
Cannes Lions
6 x Shortlist
ABOUT
What I do
I’m a Singaporean art-based creative who have worked with some of the best-known brands in the world. I craft ideas that resonate across cultures and platforms — from supporting social change in Saudi Arabia to selling tomato ketchup in India.
My work has gained recognition at major international award shows including Cannes Lions, D&AD, LIA, and The One Show.
Career
Freelance Creative
2015 – 2016
2017 – 2019/ Junior Art Director
Grey Group Singapore
2019 – 2021 / Art Director
Publicis Groupe Singapore
2021 – 2022 / Art Director
VML Singapore
2022 – 2024 / Senior Art Director
Grey Group Singapore
2025- 2026 / Associate Creative Director
VML Singapore
Present / Associate Creative Director
AWARDS + ACCOLADES
2023
Cannes Lions The Brief
1 x Shortlist
Creative Circle Awards
2 x Silver
2017
RMIT
School of Media and Communication Award (Top Student)
2020
Kantar Creative Effectiveness Awards
#17 Most Effective Ad Globally
2024
Cannes Lions
2 x Shortlist
London International Awards
1 x Bronze
Creative Circle Awards
1 x Gold, 2 x Silver
Epica Awards
1 x Gold, 3 x Silver
Effie Awards Singapore
1 x Silver, 1 x Finalist
Campaign Brief The Work
4 x Acceptance
MAD STARS
2 x Bronze, 5 x Crystal, 2 x Finalist
Gerety Awards
2 x Shortlist
Kyoorius Creative Awards
2 x Baby Elephant, 3 x First List
PHNX Awards
2 x Bronze
Caples Awards
2 x Shortlist
Greek Visual Communication Design Awards
1 x Award, 2 x Merit
MARKies Awards
1 x Bronze
2025
New York Festivals
1 x Silver, 1 x Bronze, 1 x Finalist
Cannes Lions
1 x Shortlist
D&AD Awards
1 x Shortlist
The One Show
1 x Merit
London International Awards
1 x Finalist
Spikes Asia
1 x Bronze, 2 x Shortlist
MAD STARS
3 x Silver, 1 x Bronze,
1 x Crystal, 1 x Finalist
ADFEST
1 x Finalist
Marketing Excellence Awards
1 x Silver
Effie Awards Singapore
2 x Finalist
Campaign Brief The Work
5 x Acceptance
D&AD New Blood Academy Mentor
2026
Lisbon International Ad Festival
1 x Gold
Cannes Lions
3 x Shortlist
Content Marketing Awards APAC
3 x Gold, 2 x Silver
New York Festivals
3 x Finalist, 1 x Shortlist
MARKies Awards
1 x Bronze in Most Creative – Launch/ Re-Launch